to remove filtersTop 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
became public enemy number one - presenting a huge marketing challenge for finance brands as sales ...
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Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
The UK's biggest retailers have forced their way into the public consciousness with some truly memorable TV advertising over the past 12 months, according to Marketing's Adwatch of the Year survey. The rankings, aggregated from the Adwatch tables that have appeared in Marketing in the 12 months to October ...
Evening Standard launches fashion channel online through LynkU
12 Dec 2008 | by Jacquie Bowser
A white label service from LynkU will allow ThisisLondon.co.uk users to view and buy designer and high street fashion brands via the newspaper's site. Retailers such as Marks Spencer, Miss ... and value added service to our readers." ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
.02bn. It was a very busy year for some advertisers. The public feud between BSkyB and Virgin Media had ...
John Lewis releases Beatles cover from Christmas ad
09 Dec 2008 | by Caroline Lovell
-Smith, Lowe London s client services director, said: This is confirmation that Lowe s Christmas campaign for John Lewis has struck a chord with the British public. ...
Tesco to debut video-on-demand offer
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco is to launch its first video-on-demand (VoD) service next year, enabling customers...The retailer revealed its plans to the Competition Commission, which is currently investigating rival VoD service Kangaroo, in development by ITV, BBC Worldwide and Channel 4. Tesco's service, which will be launched through Tesco Digital.com, will offer films, TV series, and individual episodes. The retailer ...
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
. In the past five years, mobile services have been expanded into Tesco superstores, petrol stations and online ... is not ultimately about marketing, but rather good customer service. 'Word gets out,' he adds confidently. ...
BR Video: Woolworths collapses but does the public care?
05 Dec 2008 | by Nikki Sandison
LONDON - Woolworths' service is diabolical and it is behind the times but many will miss the high...members of the public if they will miss Woolies if it disappears from the high street. The majority ... institution, but when asked why they thought it had collapsed "diabolical" service, an inability to change ...
The Work: Private View
05 Dec 2008
, publicity team head, Department for Transport Brief: Dramatise the real consequences of children ...
Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
Tesco is ubiquitous in British family life - whether it is selling you its food, financial services, mobile networks, broadband, or furniture, or providing computers and sports equipment for children's schools. But is the UK's biggest retailer catching the cold that appears to be spreading ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
