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The Marketing Profile: Tom Hings of Royal Mail

30 Sep 2008 | by Alison Donnelly

step and he, along with the national institution that is Royal Mail, may be bidding the public farewell ... liberalisation of the postal- services market in 2006, and the end of Royal Mail's 350-year monopoly, it has lost ... -known business services, including data provision and media consultancy. Following the departure of Royal Mail ...

Fringe meetings on marketing issues at the Labour Party Conference

30 Sep 2008 | by Gemma Charles

in consumer research due for publication next year. Outside of the food industry, which favours GDAs ...

ITV public service cuts welcomed

30 Sep 2008 | by Emma Barnett

LONDON - Agencies have welcomed Ofcom proposals to allow ITV to significantly cut its public...As part of its second public service broadcasting review, the media regulator proposed that ITV can drop some regional news bulletins, reduce non-news regional programming by half and cut back ... ITV makes common sense. These (PSB) services are expensive and don't produce big revenues and ...

Sky cuts cost of red-button ads

30 Sep 2008 | by Milly Glaister

LONDON - Sky is enhancing its red-button interactive TV service, cutting the cost of the service...for all broadcaster information. Consumers will also see an improvement in the service, Sky said ...

BBC Worldwide signs Dobson

30 Sep 2008 | by Ben Bold

Dobson will oversee non-UK advertising across the company's overseas pay-TV channels and online services, and report to Darren Childs, managing director of global channels. Previous reports claimed that Dobson was joining BBC Worldwide in an unspecified role, although the company had not yet confirmed ...

Mobile body looks to create traffic measurement system

30 Sep 2008 | by Milly Glaister

, up from 7.4m in 2008, according to Screen Digest. Steve Ricketts, head of third-party services ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced...arguably fuelled the boom in financial services, leading to irresponsible lending,' says Martin Nieri ... and insurers are also under pressure to be responsible in recruiting customers. The Financial Services ... or services. 'Our studies revealed how to improve targeting, which meant we could mail lower volumes, cut ...

Opinion: Your data needs YOU

30 Sep 2008 | by Frances Wallinger

absolutely right, and even I am guilty of making them publically, time and time again. But isn't it time we ...

BT restarts trials of Phorm web-tracking platform

30 Sep 2008 | by Colin Marrs

for Business, Enterprise and Regulatory Reform that the service does not breach European data laws. ...

NMA targets the motoring sector

30 Sep 2008 | by Ben Bold

with a publication extolling the virtues of newspaper advertising for automotive brands....The NMA has printed 2,500 copies of a motoring-themed issue of NMA News, which is being mailed out from next week. The 24-page newspaper-style publication stresses the effectiveness of newspapers ... version of the publication aimed at the drinks industry and its related agencies is due to be sent out ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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