Augmented reality: Don't believe the hype
30 Dec 2009 | by Trevor Clawson
public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some ...
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Augmented Reality: Special report - Don't believe the hype
30 Dec 2009 | by Trevor Clawson
public. For brands seeking to reach consumers via the PC, the AR experience requires a webcam and some ... : BEYOND THE HYPE Think of the consumer. Clever AR generates publicity but often the PR is most closely ... for consumers. Useful services will survive when gimmicky AR tricks are long forgotten Educate the consumer ...
Redknapps front new Thomas Cook campaign
26 Dec 2009 | by Alex Brownsell
is to the British public,' said Ian Derbyshire, chief executive of Thomas Cook UK Ireland. Jamie and Louise ...
Brand Republic's top stories of 2009
23 Dec 2009 | by Staff
as an online retailer . Public affection for Woolies was so powerful that soundalike names were employed ... caught the imagination with a competition that resulted in the public creating six new crisp flavours ... anything like a comparable service. Other brands showed they didn't need to resort to knocking ads ...
TV-based VoD to outstrip PC offerings, Kantar survey predicts
23 Dec 2009 | by Sara Kimberley
LONDON - Usage of TV-based VoD services such as BT Vision and iPlayer is set to outstrip PC...Media households surveyed, 75% have used a TV VoD service in the past four weeks, compared to 45% that used PC VoD services in the same period. More than 90% of consumers have a high level of awareness of TV VoD, with 26% intent on trailing the service, the survey found. The biggest driver of PC VoD use ...
Top Gear is most-viewed TV programme on BBC iPlayer as VoD requests top 88 million
23 Dec 2009 | by Tristan O'Carroll
LONDON - Top Gear was the most-watched TV programme of the year on BBC iPlayer, as the VoD service...launch on Christmas Day 2007, BBC iPlayer has expanded to a service receiving more than 80 million requests per month for BBC TV and radio programmes. The on-demand service allows UK audiences to catch up ... services, games consoles and mobile phones, providing UK audiences greater access to the wealth of content ...
BR Video: Coca-Cola and M&S ads fill consumers with festive cheer
23 Dec 2009 | by Susan Billinge
' attention Brand Republic asks the public which festive ads they have liked and disliked this year....recalled by the public. Chris, 17, said: "It's not Christmas until you see the Coca-Cola advert." A view ...
Real-time Search: What it means for you
23 Dec 2009 | by Dan Leahul
Search.Many brands are already using Twitter as a customer service and research tool - monitoring ... customer service and commercial promotion will be key once Google's Twitter search goes live. "What ...
Real-time search: what it means for you
23 Dec 2009 | by Dan Leahul
Search.Many brands are already using Twitter as a customer service and research tool - monitoring ...
Open Road lands lobbying account with insurance giant Prudential
22 Dec 2009 | by David Singleton
Prudential has dropped Lexington as its retained public affairs adviser, turning instead to rival...Fishburn Hedges public affairs chief Graham McMillan, along with three others. The pitch process was overseen by Prudential group public affairs director Miles Celic, a former Fishburn Hedges consultant. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
