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BR Video: Public unconvinced over collection stores for online retailers

over Amazon's reported plans to open collection stores, according to members of the public interviewed

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

consumption, by putting goods and services in the hands of ordinary people. Not everything ...

Top five consumer trends in 2009

purposes remains to be seen. What is clear is that brands falling short on customer service are being named ...

Tiger Woods dropped by Accenture following off-course revelations

Last week Gillette took steps to limit its connection to Woods following media reports of the golfer's sexual indiscretions. Gillette said in a statement: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programme." Accenture ...

Are customer complaints on Twitter good for brands?

of the members of the Institute of Customer Service, which is behind the Kingston Business School report. Jo Causon, chief executive of the Institute of Customer Service, said: "The rise of social network sites ...

Reinventing marketing: Alan Mitchell explores consumer empowerment as a key marketing tool

Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do...and services. More recently, however, consumers have also gained much greater choice over the sources ...

BR Video: New British Gas device could prove a hit with price-conscious consumers

would consider switching to a service that allowed her to manage her energy usage, she replied: "Quite ...

Consumer complaints to ASA reach record level in 2009

that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...

Actress Reese Witherspoon fronts Avon tie with domestic-violence charity Refuge

to sign a petition, which asks the government to provide more domestic violence services. According to Avon, one in three local authorities do not provide any domestic violence services. Celebrities ...

Big brands fail to disclose carbon-emission data

were revealed as having no public emission reduction targets. Of those that reported their emissions ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.