Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
consumption, by putting goods and services in the hands of ordinary people. Not everything ...
over Amazon's reported plans to open collection stores, according to members of the public interviewed
consumption, by putting goods and services in the hands of ordinary people. Not everything ...
purposes remains to be seen. What is clear is that brands falling short on customer service are being named ...
Last week Gillette took steps to limit its connection to Woods following media reports of the golfer's sexual indiscretions. Gillette said in a statement: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programme." Accenture ...
of the members of the Institute of Customer Service, which is behind the Kingston Business School report. Jo Causon, chief executive of the Institute of Customer Service, said: "The rise of social network sites ...
Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do...and services. More recently, however, consumers have also gained much greater choice over the sources ...
would consider switching to a service that allowed her to manage her energy usage, she replied: "Quite ...
that it reflected a high level of public awareness of the ASA, rather than a deterioration of advertising standards ...
to sign a petition, which asks the government to provide more domestic violence services. According to Avon, one in three local authorities do not provide any domestic violence services. Celebrities ...
were revealed as having no public emission reduction targets. Of those that reported their emissions ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.