consumption, by putting goods and services in the hands of ordinary people. Not everything ...
Last week Gillette took steps to limit its connection to Woods following media reports of the golfer's sexual indiscretions. Gillette said in a statement: "As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programme." Accenture ...
of the members of the Institute of Customer Service, which is behind the Kingston Business School report. Jo Causon, chief executive of the Institute of Customer Service, said: "The rise of social network sites ...
revolution triggering growth in new services, according to Juniper Research.
Goldie has been recruited by the US company, which claims to have invented the business of buying gold direct from consumers, as its UK celebrity spokesman following a public vote. Euro RSCG ... , well-planned campaign." Aronson, who refused to release the results of the public vote but claimed ...
I first worked with Linda Norris, a marketing consultant at Somerset Marketing Services, at Royal Mail, as a fresh-faced marketing manager. She taught me that successful marketing never overlooks the people who will make it a reality. To become a marketing leader you must be able to inspire, moti vate ...
an estimated 40bn on the web. According to the latest e-Customer Service Index from eDigital Research ...
confidence. Source: The Guardian Fears of a double-dip recession have grown after the services sector ...
a product or service after reading negative comments about them online.
retail therapist, Dr Will Powers, who the public can contact via email, text or Twitter when they feel ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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