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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

consumption, by putting goods and services in the hands of ordinary people. Not everything ...

Top five consumer trends in 2009

purposes remains to be seen. What is clear is that brands falling short on customer service are being named ...

Marketing's Adwatch of the Year 2009

winding up the British public, see Marketing's first issue of 2010, out on 13 January. How it works ...

Restaurants and retailers refresh their brands by revamping their stores

in our restaurants,' says the spokeswoman. 'There is also a focus on improving customer service ...

Editor's comment: A case of Woolies thinking

it returns to the high street. Inevitably, just as it received much publicity when the last Wool worths ...

Snickers 'cctv' by Abbott Mead Vickers BBDO

A series of short films shows the A-Team star keeping a watchful eye over the conduct of the British public through a set of CCTV cameras. The footage will appear on www.getsomenuts.tv, and the site will also offer feature a shop your mate competition, which allows users to upload similar footage ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

of the masses'. In his 1965 autobiography, Biography of an Idea: Memoirs of a Public Relations Counsel ... to consolidate Nazi power, and how Goebbels 'was using my book Crystallizing Public Opinion as a basis for his ...

Public View - McDonald's 'favourites' by Leo Burnett London

LONDON - Did the public find something to appeal to them in Leo Burnett's latest TV spot

Sponsorship Agency League Table 2009

have not been the only institutions to lose public confidence, as the integrity of several sporting ...

Just-Eat to launch first TV push

LONDON - Online takeaway service Just-Eat is to launch its first TV marketing push to steal market

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