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Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

consumption, by putting goods and services in the hands of ordinary people. Not everything ...

Marketing's Adwatch of the Year 2009

winding up the British public, see Marketing's first issue of 2010, out on 13 January. How it works ...

Technology: IT manifesto to make Britain tech-savvy

informed by the objective of generating 250,000 technology jobs in the next ten years. The public affairs ...

Profile: Anna Shipley, head of communications, Nokia UK & Ireland

services, rather than one that makes cheap phones. 'To be known as the world's biggest phone manufacturer ...

Meilin Wong Sandberg takes Asia-Pacific role at Waggener Edstrom

manager of global corporate services at American Express International. ...

O2 launches targeted mobile ad service

LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...The mobile company has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... will be asked to sign up for the service online and will receive up to one message per day based ...

BT names Weber Shandwick's Michael Prescott as new comms head

Prescott replaces Peter Morgan, who left the telecommunications giant in mid-November to join Rolls-Royce as head of corporate affairs. Prescott joins BT in the new year. In addition to his corporate role, Prescott also managed Weber Shandwick s public affairs practice alongside its public affairs ...

Dixons.co.uk ad takes festive swipe at high-street retailers

an estimated 40bn on the web. According to the latest e-Customer Service Index from eDigital Research ...

And in the real world... Cadbury, Dubai, Online spending and more

confidence. Source: The Guardian Fears of a double-dip recession have grown after the services sector ...

Focus On...The United Arab Emirates

, and national airline Emirates. Politics A series of absolute monarchies means that the public affairs ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.