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Vince Cable is slammed in social media

of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...

Apple removes Wikileaks app

to browse public available information (twitter and...)[sic]." Apple has strict rules for app pricing ... of controversy following the rolling publication of some 250,000 classified US diplomatic cables on its website ...

L'Oréal Luxury launches major foray into online display with YouTube

advertising service for YouTube called TrueView , which allows viewers to choose the ads they watch, while ...

Infectious goes social for online sales push

new online retail situation enables us to provide services to our artist's communities as well ...

Arena Media launches social media unit

service capability for clients across media, PR and creative build.

Budget airlines' online customer experience falls short

first impressions, initial research, search, search results, email customer services, telephone customer services and booking process. It showed that the budget airlines scored among the lowest ... customer service. Expedia made the greatest improvements since the last survey, jumping 29 places ...

Think BR: Reputation matters, to Google

bad publicity through poor service so the volume of complaints would improve its search engine ... t please everyone all the time. But one thing brands can do is to improve their service by reacting more ... opinion and thus dilute the negative. Customer forums are not always a great customer service channel ...

OFT cracks down on 'deceptive' promotional blogging

people purchase products and services and the importance of online advertising continues to grow. The OFT ... for products and services as well as editorial content." An OFT spokesman said the action "will provide ...

Engine acquires second US agency

acquisition, after it bought Deep Focus , a New York-based full service digital agency with annual revenue ...

Top 10 marketing moments of 2010

the pages on the ground of free speech, but the furore underlined the fact that services such as Facebook ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.