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Children's hospice calls on Apprentice star Nick Hewer for digital campaign

29 Dec 2010 | by Katherine Levy

The campaign intends to raise 1m over three years for children with complex healthcare conditions, or life-limiting and life-threatening illnesses, who use the Docklands-based hospice s service. Lord Sugar s advisor Nick Hewer agreed to be filmed for the Facebook campaign , in which he ...

New Gocompare ads feature David Mitchell

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

Gocompare.com, the financial services comparison site, is launching a series of radio ads this week

Initiative launches no-cost global campaign for diabetes charity

22 Dec 2010 | by Katherine Levy

creative network McCann Erickson has also offered its services to Initiative and JDRF free of charge ...

Offensive PlayStation Move ad banned by ASA

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

complaints that it was offensive, irresponsible and inappropriate for public display....," which could cause serious offence to the viewing public and that it was unsuitable for children ...

IG Markets launches ads speculating Chinese economic influence

21 Dec 2010 | by Alex Brownsell

, will run in business and finance publications such as The Economist. It is the latest in a series of ads ...

Thinkbox prepares Harvey the dog TV ad for Christmas

21 Dec 2010 | by Sara Kimberley

back to TV. Harvey has proved to be both very popular with the British public and very effective ...

CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

16 Dec 2010 | by Simon S Kershaw

. In the T-Mobile version, singers greet random members of the public with an appropriate tune. Lovers ...

NatWest hit with ASA ban for customer charter ad

15 Dec 2010 | by Daniel Farey-Jones

Two people complained to the Advertising Standards Authority about the TV ad by M C Saatchi, which had a voiceover stating: "NatWest has made a public promise to become Britain's most helpful bank ... It's why we created our Customer Charter. It's why, when you told us to open on Saturdays, we did ...

McCann Erickson and UM win £5m Tempur mattresses account

14 Dec 2010 | by Katherine Levy

The IPG agencies won the account following a closed pitch with the full-service, Bath-based incumbent, Attinger Jack. As well as the 5m UK business, the win may include future work for markets in France, Germany and Belgium. David Attinger, managing director of Attinger Jack, said: "I ...

Adwatch of the year 2010: highest recall across the year

13 Dec 2010 | by Gail Kemp

As Britain sails into uncharted, post-Comprehensive Spend ing Review waters, it is not just the public keeping a watchful eye on their purse strings. With brands under unprecedented pressure, marketers ... for the retailer, injecting more warmth and focusing on a service message, with the "find it, get it, Argos it ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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