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WPP lands 'Obama agency' Blue State Digital

Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known

Facebook video traffic surpasses Yahoo!

, published its own video, thanking its advertisers for using its AdWords service over the past decade. ...

Vince Cable is slammed in social media

of the most important indicators of public opinion, whether monitoring a brand or a fast-developing news story ...

Shazam appoints chief technology officer

will be responsible for driving innovation in the service and extending its proposition to broadcasters and brands. Shazam recently announced that it had 100 million users worldwide and is expanding its service beyond ...

Think BR: Procurement is good for you

of Advertisers who spend more than $50bn on marketing services each year highlights just how out of date ...

Sport, movies and the pub: how we spend our leisure time

Time survey (9-11 July 2010) Freeview and subscription services dominate The two main TV ... subscription services (39% use this often/all the time). Platform usage correlates strongly with age ... of the service. This contrasts to just 3% who have purchased membership of a film club such as Cineworld ...

Infectious goes social for online sales push

new online retail situation enables us to provide services to our artist's communities as well ...

Social networkers most influential in driving brand awareness

"influence impressions" about marketers' products, services, and brands in 2010. Influence impressions ... portals for products, services, and brands. The report names people who create influence impressions ...

CREATIVE STRATEGY: T-Mobile sings its way to a higher plane

. In the T-Mobile version, singers greet random members of the public with an appropriate tune. Lovers ...

Think BR: Reputation matters, to Google

bad publicity through poor service so the volume of complaints would improve its search engine ... t please everyone all the time. But one thing brands can do is to improve their service by reacting more ... opinion and thus dilute the negative. Customer forums are not always a great customer service channel ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.