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Maxus appoints Hodge as worldwide head of trading

13 Jul 2010 | by Mark Banham

agency services for Maxus clients, including Mercedes Benz, Universal Pictures, BT and Fiat. Hodge ...

Homebase to launch TV campaign featuring Acorns Children's Hospice

18 Jun 2010 | by Mark Banham

and volunteer work. Services are offered at three regional children's hospices: Acorns in Birmingham ...

Mediasense hires first head of digital

09 Jun 2010 | by Mark Banham

and more relevant service." Mediasense was founded in 2009 by Andy Pearch, chief executive of Billetts ...

23red poaches CHI director Tom Huxtable

27 May 2010 | by Ben Bold

23red, which has created the new post of MD, has briefed Huxtable to expand its portfolio of public and private clients. He will work closely with managing partners Jane Asscher and Sean Kinmont. Huxtable joined CHI as an account director in 2007 and headed up its RBS account. He oversaw the ad agency ...

Media Headliner: Burley eager to grab the reins at ambitious MCHI

30 Apr 2010 | by Anne Cassidy

The full-service agency feels the chief executive it has hired to take it to the next level

Media Forum: Does Indy package add up?

30 Apr 2010

Brolls, the head of marketing planning, global marketing services, at Nokia, argues that the paper's new ... elsewhere and advertising revenue is depressed, any publication that will invest in its product - high ... on poverty in London. This sort of thing helps to galvanise readers, while showing the publication does ...

Diary: Web witter

30 Apr 2010

and enjoyable ads, while accepting the same from Joe Public? - A Lesbian Sold You That It will get interesting when Joe Public sees their idea go into research. Because Unilever researches EVERYTHING. So Joe Public will get to watch as their idea is commented upon by another six members of Joe Public. Joe Public ...

Diary: Water-cooler monitor

30 Apr 2010

WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Creatives joining strategic companies (Jim Thornton 32 mins to Naked), media men joining creative agencies (Enyi Nwosu to M C Saatchi), publishers joining full-service agencies ...

Close-Up: Are clients leading the way on digital?

30 Apr 2010

," Donovan Neale-May, the CMO Council executive director, says: "These are not services traditional agencies ... and customer service directors, who are likely to be involved in a client company's digital presence. What ... through the digital maze. Some offer consultancy services to companies mapping out their digital ...

Close-Up: Can ISBA model connect agencies and advertisers?

30 Apr 2010

summarise where we are now but may not be where we could end up. Other areas of "professional services ... the legal service or different pricing strategies but at how you can take on a different role ... this with his call for positive procurement and for marketing departments to take control of what service levels ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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