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Royal Mail price hikes expected to hit DM budgets

, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ... parliament within a year. Retailers are trialling an evening delivery service within the M25 ...

OFT cracks down on 'deceptive' promotional blogging

people purchase products and services and the importance of online advertising continues to grow. The OFT ... for products and services as well as editorial content." An OFT spokesman said the action "will provide ...

Helen Edwards on Branding: Snakes and Ladders

, concierge service and private bar. A more expensive night out, sure, but it's not all about the film ...

Helen Edwards on Branding: Not all it's cracked up to be

with Marketing's sister publication, Campaign. Since the conference audience is dominated by marketers ... s when they dropped services such as market analysis and media planning to focus on above ...

Editor's Comment: Sky's the limit

m UK households with a range of energy services, including maintenance and repair. The plan ... services; so, further extending its influence over people's homes represents the logical expansion of its ... technicians. Crucially, Sky has also been trialling its energy service on its 16,500-strong UK workforce since ...

Pets at Home poaches Greggs' Jefferson

s offering, which ranges from pet food and accessories to in-store vets and grooming services. Pets ...

McDonald's in fresh push to combat 'McJob' perceptions

the UK to find out what the public think of McDonald's workers to create 'Think again'. David ...

Helen Edwards on Branding: Back to basics

... Then it tells you that the cash service is not available. Next customer! In Santander's defence, it took on the woeful outfit that was Abbey, with its notoriously poor systems and lamentable customer service ... could choose to interact with the product or service - all the touchpoints that are voluntary, sensory ...

Helen Edwards on Branding: The contrast ratio

the upgrade of just one aspect of their product or service. For example, many hotel chains have begun ...

Brands invited to register for short co.uk domains

.uk for internet service providers. Trademark holders can apply for a domain that matches their trademark between ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.