ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV
31 Aug 2001 | by ADAM HILL
with figures in press releases and publicity is incredibly important. In TV a share point of total broadcast ... medium and media are perceived by the general public and our clients. In the RAB instance the figures ... . RAB believes it has dented TV's position, albeit inadvertently. Individual publications, channels ...



