Cannes Lions recognises PR
21 Nov 2008
2009. The new PR categories will be divided into sector-related PR, product and service, and technique ...
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Public Sector: Road safety
21 Nov 2008
A YouTube clip of a moonwalking bear that had 10 million hits was released by Transport for London as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a basketball team then asks if they saw the bear.
Profile: Donna Imperato - Straight-talking and self-aware
24 Oct 2008
healthcare practice, Cohn Wolfe 1995: Senior vice president/director of client services, Burson ...
Cadbury picks Red Consultancy for gorilla sequel
15 Feb 2008 | by David Quainton
is to build on that and develop a campaign of behaviour that surprises the public at street level.' Last ...
Risk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
-networking public, there is the increased risk that it will attract critics concerned over controversial material ...
VSS report lauds PR
09 Aug 2007 | by Hamilton Nolan
The report forecasts an annual growth rate of 10% to 15% for PR in that time period, putting it in the upper echelon of growth, along with pure-play Internet and mobile services, branded entertainment, out ... is predicted to reach nearly $62 billion that year. Marketing services was the largest overall sector ...
Sierra Club pushes for Home Depot to pull ads
02 Aug 2007 | by Aarti Shah
, he added. When asked whether the publicity surrounding the issue has prompted Home Depot to step up ...
'HGM' has critics questioning BET's vision
18 Jul 2007 | by Randi Schmelzer
, referring requests for comment to public statements. Still, as a Viacom-owned TV network, BET would like ...
Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
Council continues to target bloggers, Web publications, and online chat rooms with new messages meant ... on specific needs Marketing Services Agencies: PR agency: Pollock Communications ...
Big Daddy rally boosts image
18 Jun 2007 | by Irene Chang
and service back to Dreamland standards. We had been in there about a year and wanted to get the word out ... for Dreamland Holding Co. Strategy Dreamland Bar-B-Que worked with Sullivan-St. Clair Advertising/Public ... incorporating a what s good taste, feel, and service - an inherent part of the Dreamland brand. Because ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
