Lexis Public Relations has been hired by Guinness UDV's wine division to spearhead the relaunch of its French wine brand Piat d'or. The division, Percy Fox & Co, approached the agency ... for the brand, looking to increase public awareness of the wine before the conclusion of the relaunch ...
Leisure giant Whitbread is to hold a pitch in the new year for the PR account for Costa Coffee, its chain of coffee stores. No shortlist has yet been drawn up, but incumbent Communique Public ... Jackie Cooper Public Relations will also pitch, as the agency has just been taken on by Costa Coffee ...
The RED Consultancy has been hired by SmithKline Beecham to handle its Lucozade Sport brand. The appointment follows that of Hill & Knowlton earlier in the year to handle Lucozade Energy (PRWeek, 5 May). Both brands were formerly held by Bell Pottinger Public Relations. Three agencies pitched ...
Household International's UK subsidiary, HFC Bank, is seeking a new PR agency to handle a six-figure fee account for its Marbles credit card and associated financial services. Martin Rutland, HFC corporate communications director, is considering several UK agencies to handle the next phase - part ...
NEW YORK: Fashion giant Tommy Hilfiger USA has named existing global marketing head Peter Connolly as its new worldwide president of public relations. Connolly's role has been expanded ... Joel Horowitz, Connolly now has a remit to oversee public relations, marketing, advertising ...
, handles government affairs; Camargue looks at property PR, and Anderson Kelly is its full service agency ...
of the service that companies now expect of the public relations industry: not just a pile of clippings ... the right publication for the brand you are working on, well-targeted editorial can generate huge sales ... publications and between stylists, and maintaining a cohesive press image around the world, she says ...
Next week Hill and Knowlton will attempt to gain coverage for a carnival-type float for client Schweppes to promote its still fruit drink Oasis.
know such commercials are carefully pre-vetted. At present there is no broad public outcry about ... recent probe into public attitudes towards television - including advertising - found that eight in ten ... held public debate on the ban at the House of Commons, in a bid to test the waters and sharpen ...
as to the interpretation of the regulations, Tobacco Manufacturers Association public affairs director John Carlisle ... promotion reaching the general public, says a DoH spokesperson. Some people will find they are unable ... will be able to continue broadly unchanged. Brook Wilkinson chairman Rosemary Brook, public affairs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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