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Shire Hall will remain independent in WPP

. WPP owns two full-service PR networks with healthcare divisions, and at least 15 medical advertising ... . James and chairman Patrick Benson were in talks with nine communications services groups or divisions ...

PLATFORM: Drug advertising need not spell the end for PR - Even if pharmaceutical companies are allowed to publicly promote their new wares, PR can still play an important role, says Margot James

offset by savings made elsewhere in the health service. But what would the impact ... that patient communication via the Internet, public relations, database marketing and alliances ...

Pharmaceutical sector favours deeper analysis

such as the public sector. Just four out of ten make use of AVEs when assessing the effectiveness of PR campaigns. In the public sector half those questioned used AVEs and in the financial sector six out of ten use AVEs ...

INTERNATIONAL: Public responds to Monsanto PR campaign

LONDON: More than 2,700 people have telephoned the public information hotline set up by life...LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne Foster, Monsanto s director of public and government affairs, UK, told the International Public ...

NEWS: Novartis hands global account to Ruder Finn

in March, follows a two-month pitching process involving 12 public relations and advertising firms ... announcement. Novartis has yet to decide which agency it will use for financial public relations ...

FOCUS: ADVERTORIALS; Securing write of way from editors

as they are often labelled in the press, have been running in women s magazines and popular publications ... , without problems. Only last week, the publications of Small Company Investors was suspended following differences with The Securities and Investment Board over the publication of what publisher Roger Cox calls ...

NEWS: STOP PRESS

monitoring for Glaxo Wellcome UK. PRET seeks outstanding campaigns The Public Relations Education Trust is calling for examples of noteworthy PR campaigns for publication, in a bid to improve ... for Reed s image as a provider of temporary staff services and lower level permanent placements ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.