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Barclaycard returns to TV for PayTag campaign

28 May 2012 | by Alex Brownsell

the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

's established penetration and reputation for quality and services by getting core shoppers to visit more ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

, but that s not the same as brand love. And the cost of not creating love, is having to spend your way into the public ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

. But now we communicate destination and service.' The second was that consumers now see 'that ... upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ... it harder for brands to convince consumers to use full-service airlines when people are perfectly happy ...

Ad watchdog upholds complaint against BSkyB

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

for the service and additional terms may apply. One person complained to the ad watchdog, calling ... the services at the advertised prices. The additional terms of the offer meant that if consumers did ... and broadband services sparked more than 80 complaints. Follow Loulla-Mae Eleftheriou-Smith on Twitter ...

Cancer Research UK campaign supports removal of tobacco brands

27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

.org." The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban ...

D&AD celebrates its Golden Jubilee

26 Apr 2012

of yellow Pencil winners ahead of the publication of the 2012 Annual.

VIDEO: Can the public name the Olympic sponsors?

18 Apr 2012 | by Georgina Brazier

As the 100 day countdown to the 2012 London Olympics begins, Marketing asks the public if they know...The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...

Virgin Media pulls Doctor Who TV ad after BBC row

17 Apr 2012 | by Matthew Chapman

, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo....range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ... Media s next generation of services. In a joint statement, the brands said: "Virgin Media has ...

Plusnet drops Yorkshire from strapline

11 Apr 2012 | by Daniel Farey-Jones

Despite the switch, the company is not moving its customer service operation from Yorkshire ... and Plusnet hopes the new strapline will highlight the strength of its service. Nick Rawlings, commercial ... winning customer services." Its latest ad will promote its half-price broadband for six months offer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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