Maplin returns to TV for customer services push
22 Feb 2012 | by Matthew Chapman
Maplin, the electronic goods retailer, is returning to television advertising for the first time in seven years to push its customer service credentials.
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VIDEO: Can the public name the Olympic sponsors?
18 Apr 2012 | by Georgina Brazier
As the 100 day countdown to the 2012 London Olympics begins, Marketing asks the public if they know...The majority of people asked were aware that today marks 100-days to the start of the Olympics, however there was some confusion as to what brands are at the forefront of the event. Brands most recognised by the public included fast-food restaurants, soft drink manufacturers and a bank. One shopper ...
British Gas marketing director Will Orr on improving public perception of his brand and the energy
16 Feb 2012 | by Matthew Chapman
facing a fight to improve public perception. The brand image of British Gas will be tested next week ... . The daunting task of creating a public face for the brand falls to former adman Will Orr. Promoted to marketing director in September, Orr is far removed from the public's stereotype of energy sector 'fat cats ...
Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies
24 Jan 2012 | by Richard Millar, Hill+Knowlton Strategies
What did we learn last year? We learned that there is one true 'superpower': public opinion ... been challenged and undermined by the power of public opinion. There is a growing gap between the public and the institutions that serve them ... detached, aloof and out of touch, be they politicians ...
Can advertising win over the public?
08 Dec 2011 | by Ian Barber
What more can be done to improve the public's perception of the business in 2012, Ian Barber asks....public attitudes. Front Foot, as it was coined, asked the industry to take notice and do something about the public's growing aversion to this thing called advertising. If Front Foot was a twinkle in Lefroy ... advertising more in tune with the public it serves. "Too often, the public debate on advertising assumes ...
Air New Zealand challenges public to solve mascot murder
02 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Air New Zealand has released an online Cluedo competition challenging people to solve the murder of its puppet mascot Rico.
Travelex global currency services marketer leaves to join Expansys
20 Jul 2011 | by Sarah Shearman
Travelex senior marketer Julian Neal has left the foreign currency specialist to take on the role of managing director for consumer at Expansys, the smartphone and tech retailer.
MAA and StartUp Britain to offer free agency services
09 Jun 2011 | by Sara Kimberley
The Marketing Agencies Association has teamed up with StartUp Britain as part of its 2011 plans to grow the UK's entrepreneurial community.
with the public?
06 Apr 2011
that will happen regardless. The Met could have used Twitter to be more transparent and explain to the public ...
British Airways chief invests in customer services
05 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
Keith Williams, chief executive of British Airways, says he's making customer focus the "hallmark" of his tenure as head of the airline.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
