30 May 2012
| by Helen Bowyer
is explicitly designed to mimic editorial format.
Publication and brand tie-ups are certainly not uncommon ...
the publication as a whole is editorial or advertising. Arguably, customers reading a retailer magazine expect ...
would be the case with a general publication.
Whether the advertorial is featured in a customer ...
29 May 2012
| by Rosemary Bayman and Claire Emes
Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman...service and its price, services are in danger of becoming commoditised. Without a unique value proposition ...
, real, game-changing innovations in service markets are uncommon. The introduction of cash machines in financial services and flatbeds in the airline sector are rare examples, but while those who introduced them ...
25 May 2012
| by Daniel Farey-Jones
News , its new agency unit that launched to service the News International business. ( Campaign ...
)
Breakdown service RAC has appointed former News International sales director John Orriss to head its ...
director of client services and strategy. ( Campaign )
Follow Daniel Farey-Jones on Twitter ...
23 May 2012
| by Nick Cooper
, location or by behavior.
We all do the same with product and service sectors. Trends that affect retail ...
of technology has become crucial to all brands whatever the product or service they offer to the consumer ...
that will succeed in the coming years are those that harness technology to enhance their public offerings ...
21 May 2012
| by Matthew Heath
and data; it needs to reinvent itself as a data driven provider of a wide range of new services ...
18 May 2012
| by Jo Boyd
and Domino s was subjected to very public, global criticism.
The rise of ecommerce sites and communities ...
15 May 2012
| by Campbell McDonald
by their staff.
Examples exist in a range of sectors including design, architecture, professional services ...
s Nest stadium, or Childbase, the provider of nursery services with both the highest profitability ...
27 Apr 2012
| by Kate Lloyd
Jonathan Edwards to the newly created role of data and technology services director. He joins MEC from ...
16 Apr 2012
| by Elly Woolston
proper customer service strategy.
However, the recent decision to bolster its fresh produce and improve its customer service hints at a desire to change to incorporate quality and deeper ...
public looking for genuine beliefs over quick-win price promotions.
After all, every little helps ...
11 Apr 2012
| by Callum Galbraith
following the withdrawal by Richard Desmond of his Northern and Shell publications from the PCC ...
regulating itself.
The proposed enhanced regulatory body would provide free pre-publication advice to the media and a complaints resolution service to those with content-related concerns.
It is also proposed ...
to remove filters
