'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
bit too much,' he says. He left to set up Monk, and started providing consultancy services ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
by the likes of BP. This 'schmooze' factor also explains why the financial-services industry has dominated ... . Companies that tend to be viewed by some consumers as 'greedy', such as financial-services brands or BP, can ...
Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service....The Amazon-owned movie rental and streaming business introduced the improvement to its LoveFilm Instant streaming service for Mac, PC, Xbox Kinect and Samsung and LG HDTV users today. Yesterday ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
will aim to retain the 'wit and charm' of previous marketing, while more actively outlining services ... . The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...
My secret work weapon: You don't need to be loud - quiet determination can win
30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA
agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...
Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
' - inspired by the publication of Information is Beautiful, with its pages of organic swirls, spheres ... appeared in more than 40 publications, has recently teamed up with Aziz Cami at Kantar to launch ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ... and evolve its products and services in response. ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
