'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
bit too much,' he says. He left to set up Monk, and started providing consultancy services ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
by the likes of BP. This 'schmooze' factor also explains why the financial-services industry has dominated ... . Companies that tend to be viewed by some consumers as 'greedy', such as financial-services brands or BP, can ...
Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service....The Amazon-owned movie rental and streaming business introduced the improvement to its LoveFilm Instant streaming service for Mac, PC, Xbox Kinect and Samsung and LG HDTV users today. Yesterday ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
will aim to retain the 'wit and charm' of previous marketing, while more actively outlining services ... . The ad, which subtly promotes HSBC's foreign exchange business services, ties in with what group ... Gulliver's strategy for the bank. - Promote HSBC's services more actively, without losing the character ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter. The softly spoken technology entrepreneur Andrew Fisher, who ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive partnership with ITV. Given that the service has its own ad sales team in the US and is recruiting ...
Claire Beale: Forget the positioning, it's talent that counts
31 May 2012 | by Claire Beale
's biggest marketing services company. As one of his rivals e-mailed me in his defence this week: "Love him ...
The history of advertising in quite a few objects: 32 Commodore J Walter Thompson
31 May 2012
his US Civil War service aboard the USS Saratoga but because he was "Commodore" of the New York Yacht ...
Why does adland need a new creative agency?
31 May 2012
. Everybody wants products and services that are faster, better quality and more competitively priced. Clients ... services. We'll have the appetite and opportunity to partner whichever individuals or companies best help ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
