To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...
This week, sandwich chain Subway and delivery service FedEx, whose competitors McDonald s and UPS are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign ...
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...
to convince their chief executives that there are more meaningful ways for brands to gain publicity....Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It's the kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful' mean? A: You and your chief executive need to worry about whether there is a Meaningless Surveys ...
service operation. To be a chief executive, you need to have broad skills; many marketers come through ...
was sales and customer services director.
of comms. It must be at the heart of product and service design, pricing and even HR. NO - WILL GHALI ...
services to 85 of the world's largest 100 advertisers. Michael Greenlees, chief executive of Ebiquity ...
to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a ... by the coalition Government, Ofcom wants to sweep away the regime of price controls on business and most public ... , particularly the provision of universal service, efficiency, profitability and pricing. Royal Mail would ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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