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RAC hires John Orriss to head marketing

23 May 2012 | by Matthew Chapman

Breakdown service RAC has appointed former News International sales director John Orriss to head...products and services into the existing customer base. He joined the company this month having ...

Autoglass appoints new marketing director

09 May 2012 | by Matthew Chapman

to its online booking service. ...

Brand Barometer: Social media performance of Audi

09 May 2012 | by Gemma Charles, Public affairs editor, Marketing

A look at the performance of Audi in social media over the past four months

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Nissan's soaring sales: the strategy behind the success

19 Apr 2012 | by Alex Brownsell

, but by being a jack-of-all-trades, Nissan has caught the mood of the public,' he says. Graham Smith ... positioning as a 'crossover leader'. As well as paying tribute to its customer service and experiential ...

Honda UK chief Martin Moll on boosting lacklustre sales

05 Apr 2012 | by Alex Brownsell

is to significantly bolster the level of personalised service and marketing beyond anything in the market. To begin ... in the research stage, would bring what Moll describes as a '24/7, 365 attitude' to customer service. 'I bank ... , is part of the reason I'm with them. That has value for me. Because the service is good and courteous ...

Brand barometer: Luxury cars, which one is most prominent online?

30 Mar 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

was sales and customer services director.

Sector Insight: Motorcycles and scooters

07 Mar 2012 | by Jane Bainbridge

with vehicle insurance or financial services by banks and membership associations. Some companies report up ... , motorists have also become decreasingly knowledgeable on home maintenance and servicing meaning a greater ... the digital age with new products including apps or extra online features. RTR s pay-as-you-go service ...

Kwik-Fit pushes value message with £5m campaign

01 Mar 2012 | by Matthew Chapman

service." Follow Matthew Chapman at @mattchapmanUK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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