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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

bit too much,' he says. He left to set up Monk, and started providing consultancy services ...

My secret work weapon: You don't need to be loud - quiet determination can win

30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA

agency because they didn't think I was loud enough. I went on to get a job with a full-service agency ...

Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

consistencies. Marketing is one of those areas you can create a centralised service to support the business ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ... and commercial marketing communication services, which Snare's department provides. This is to make sure ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

, location or by behavior. We all do the same with product and service sectors. Trends that affect retail ... of technology has become crucial to all brands whatever the product or service they offer to the consumer ... that will succeed in the coming years are those that harness technology to enhance their public offerings ...

Orange invests in film ties after sponsorship review

22 May 2012 | by Matthew Chapman

film download service. Caroline Jackson Levy, chief executive at National Business Awards organiser ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ...

HP prepares to cut up to 30,000 jobs

18 May 2012 | by Matthew Chapman

A report suggests that the technology giant is working with management consulting firm McKinsey Co. to draw up the job-cuts plan. The cuts are designed to cope with the declining demand for computers and services, according to sources. The swingeing job cuts come as new chief executive Meg ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

compliance services firm ELAS, says the temptation to do so is understandable. 'We have noticed a growth ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

stones and providing a personal concierge service for its users, accessed at the touch of a button ... contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services including concierge and craftsman servicing. Its desirability was visual and tactile, the price justified ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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