Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
film download service. Caroline Jackson Levy, chief executive at National Business Awards organiser ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
bit too much,' he says. He left to set up Monk, and started providing consultancy services ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
stones and providing a personal concierge service for its users, accessed at the touch of a button ... contracts in Vertu-branded retailers and jewellers, and delivered in lavish boxes, with additional services including concierge and craftsman servicing. Its desirability was visual and tactile, the price justified ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...
We'll call you: Everything Everywhere
09 May 2012
Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service...Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under process (sic), so once we get a final update we will update it on the news section. Mktg Can you tell ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
commerce providing a great end-to-end customer experience. You seem to be averaging one big service ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
BT London Live signs up Duran Duran and Stereophonics
01 May 2012 | by Matthew Chapman
and Parlaympic Games at Hyde Park, Victoria Park and Trafalgar Square. BT will offer the chance to the public ...
YouView hires top marketer ahead of expected autumn launch
25 Apr 2012 | by Matthew Chapman
YouView, the delayed IPTV service, has hired Kelkoo marketing chief Steve Conway as interim head...in order to whip the project into shape by leveraging his set top box expertise. The YouView service uses a web-connected set-top box to bundle linear and catch-up services. A YouView spokesman said ... before a beta trial involving thousands of users. The service is currently being trialled in a small ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
