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Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ... director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

, relationships, service, infrastructure, cost there is nothing to choose between them. The team has reached ...

John Lewis partners Kuoni for first 'shop within a shop'

18 May 2012 | by Matthew Chapman

said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... in the customer service area, adjacent to John Lewis' Gift List departments. Technology, including iPads ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

. But now we communicate destination and service.' The second was that consumers now see 'that ... upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ... it harder for brands to convince consumers to use full-service airlines when people are perfectly happy ...

Around 500 jobs at risk at bmibaby

04 May 2012 | by John Reynolds

Peter Simpson, BMI interim managing director, said: "Bmibaby has delivered high levels of operational performance and customer services, but has continued to struggle financially, losing more than 100m in the last four years. "In the consultation process, we will need to be realistic about our ...

BA unveils plans for giant screen in Olympic Park

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

to enter the park are available to consumers already attending the Olympic Games, and to the general public ...

Branson-shaped ice cubes take off on selected Virgin flights

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

products and customer services, announced in August last year. Follow Loulla-Mae Eleftheriou ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Flybe scraps up-scaled booking fees as part of repositioning

27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

. The overhaul sees new product trials, including a free on-board Wi-Fi service that flyers can use to access ... will be introduced and the brand's website will be revamped to accompany a mobile booking service and apps ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

we do. But now we communicate destination and service.' Behind the scenes, she has worked to put ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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