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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

at the discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga ... and evolve its products and services in response. ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

If you define innovation as being first to work with a product or service, then the answer is no. It ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... then provide an indispensable service to audiences, they share that and it has an incredible multiplier effect ... definitely need to add a fourth level (to the business), which are indispensable services. What do you ...

Nike marketing boss attacks 'old' approach to social-media

09 May 2012 | by Nicola Clark

that creates." Nike has moved away from investing in advertising to the creation of digital services ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

All About ... The EU Cookie Law

19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau

How do we balance consumer concerns about the collection and use of their online information while those same consumers have an insatiable appetite for digital content and services that are paid ... important to the content and services that they enjoy; why it makes it better and relevant; and how ...

Locog defends role of embattled Olympic sponsors

17 Apr 2012 | by John Reynolds

-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...

'Aggressive marketing' played role in summer riots, says panel

28 Mar 2012 | by Gemma Charles

to change it." Social media and Blackberry Messenger, the secure messaging service was blamed for helping rioters to organise their movements, was applauded for helping to inform the public. The panel said ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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