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Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

Gervais) and the public sector (including Abbott Mead Vickers BBDO's ads for the Metropolitan Police ... . The RAB is also pushing its message to the public through its "Britain loves radio" ad campaign ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

's established penetration and reputation for quality and services by getting core shoppers to visit more ...

MEC's Tong talks mobile apps and advertising

01 May 2012 | by Nick Batten

being created for basic facilities that people use on a day-to-day basis, such as financial services ... provided these services on a non-mobile platform. Tong said: "Traditional providers are quickly realising that they need to extend their services onto mobile. So they are ensuring that consumers can ...

VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance

25 Apr 2012 | by Daniel Farey-Jones

". He suggested it would be wise for marketing services companies to strike alliances with technology ...

Virgin Media pulls Doctor Who TV ad after BBC row

17 Apr 2012 | by Matthew Chapman

, the commercial arm of the BBC, complained that it used Doctor Who to promote Virgin Media's DVR service, TiVo....range of bundles comprising TV, broad-band and telephone services. It has also launched a direct ... Media s next generation of services. In a joint statement, the brands said: "Virgin Media has ...

Promotional Feature: Brands face the attribution challenge

12 Mar 2012 | by Lynsey Barber

, which don t have an online component to servicing a customer, have issues comparing digital with offline ...

Daring to be different is paying off for Southall

01 Mar 2012

on the reader, overhaul the website and launch a spin-off, biannual fashion publication called Marie Claire ...

VIDEO: Public reaction to The Sun on Sunday

21 Feb 2012 | by Sarah Johnson

Media Week took to the street of Hammersmith in London to gather public reaction to News International's (NI) announced launch of the new paper. While there was still a sense of negativity among some people towards News International and tabloids in general, with the phone-hacking scandal being ...

Appointment to View: How the AA made its own horror film trailer

06 Feb 2012 | by Georgina Brazier

Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how

Facebook, Myspace and Twitter rally against Google's 'search plus your world'

24 Jan 2012 | by Sarah Shearman

, with no other services, APIs or proprietary data stores. The software is open source and the creators invite ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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