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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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- 2004 (1)
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Media Relations: Conway Stewart trade press drive
18 Jun 2004
It has appointed Made to Measure Marketing to implement a £750,000 marketing drive that kicks off with a trade press PR push in late summer targeting jewellery and giftware publications. A consumer campaign will follow in the lead-up to Christmas, targeting customer magazines for luxury goods ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
