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Trading places: this week's people moves

News , its new agency unit that launched to service the News International business. ( Campaign ... ) Breakdown service RAC has appointed former News International sales director John Orriss to head its ... director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

the airline when he joined a year and a half ago, to once again become a "service organisation". Van der ... industry, Van der Post was able to use his customer service experience to help BA transform from a company that flew "tubes from place A to place B", into a "service organisation". He said: "We started ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Just Go! Holidays hands £1.5m media account to Total Media

its services throughout the UK and Europe. The win comes shortly after Total Media scooped ...

Vodafone launches new Eurostar screens

that highlights the benefits of Vodafone's innovative One Net service to businesses." According to figures from ...

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity. Speaking after the campaign's launch, Macleod said: " Up to 70% of public transport and the roads will be unaffected by the Games ", but warned ...

Trading places: this week's people moves

Advertising Bray Leino, the Mission Marketing Group-owned full service agency, has appointed former Delaney Lund Knox Warren creative director Jon Elsom as its executive creative director, replacing ... Katherine Torrence, the former managing partner of Agency.com, as client services director. Scott Hendry ...

British Airways chief to open Media 360

service into a billion-pound enterprise. This will include a look at what customer service really means ...

The most irritating ads of 2011

Marketers are irking the public with ads that relentlessly repeat a web address and use catchy ... of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ... driving bass line and sonic motif 'any ... any ... any' rankled with the public. The brand's head ...

Review of the Year: Top 10 marketing mishaps in 2011

years of publication. The story shows little sign of running out of steam, with the FBI launching ... . For BlackBerry, a brand that has been built on an image of tight security and reliable service, the effect ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.