06 Sep 1996
| by TOM DAWN
aware of this, since its first multimedia
publication has been its own glitzy brochure - The Guide ...
to paper publications.
Most newspapers or magazines in the western world have already got
either a web site or plans to produce one. Company publications are just
as able to make good use of the web ...
07 Jun 1996
| by JANET IZATT
The Independent hit back at renewed newspaper cover price cutting this
week by Rupert Murdoch s News International with a bizarre promotion to
give its readers a free copy of the Times.
The Independent turned its back on the general marketing rule of not
giving free publicity to rivals ...
10 May 1996
information service for the motor industry.
New insurance plan for Emap
Lloyds Bank Insurance ...
03 May 1996
| by MICHAEL KAVANAGH
-line services provider Scitor....The Grayling Group has landed a pounds 250,000 pan-European account with
corporate on-line services provider Scitor.
The agency will help promote a range of business-grade electronic
networking services aimed at multinational business customers.
Carol Forrest, Scitor s marketing ...
03 May 1996
director
Genevi�ve Deblander earlier this year, will target women s publications,
lifestyle magazines ...
and Belgium.
MOSCOW: ACES are high for Tandem
ACES, the Austrian-based public relations group ...
19 Apr 1996
| by STUART DERRICK AND SIMON CLARKE
-received because it was imaginative
and office-based at a time of year when many publications are running ...
are not as
receptive to promotional devices as the public. It can backfire if it s
too trivial.
Stuart ...
crystal clear reception in an impressively tiny package,
while Bourne Publicity s poptastic custom radio ...
15 Mar 1996
| by JEREMY SLATER
: Nexus Public Relations
Campaign: Bramley Apple Week
Timing: 5-11 February 1996
Budget: pounds 30,000...Client: The Bramley Campaign Group, part of growers group English Apples
and Pears.
PR team: Nexus Public Relations
Campaign: Bramley Apple Week
Timing: 5-11 February 1996
Budget: pounds 30,000
The Bramley apple is one of the best-selling apples in the UK, but it is
a product with an ageing profile ...