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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

services company, b2, that went live in mid-May. Telephone staff were selected for their communication ... an exceptional level of service to customers, says Calcom client services director, Matthew Taylor ... and introduce additional services such as international coverage. The calls have significantly reduced ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.