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any new initiatives, the whole range of a potential partner s products and service provisions ... : The public are not stupid, companies may be pleasantly surprised by the reaction to a challenging cause ... -pack promotion. In return for six pack tokens and pounds 4.99, the public could send off for a limited ...
The Independent hit back at renewed newspaper cover price cutting this week by Rupert Murdoch s News International with a bizarre promotion to give its readers a free copy of the Times. The Independent turned its back on the general marketing rule of not giving free publicity to rivals ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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