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STOP PRESS: Franklin Mint hires Ludgate for Diana work

05 Jun 1998 | by NICOLA TYRRELL

Ludgate Public Affairs has been appointed by the Franklin Mint to handle PR following a US lawsuit...Ludgate Public Affairs has been appointed by the Franklin Mint to handle PR following a US lawsuit filed by the Diana, Princess of Wales Memorial Fund in an attempt to prevent Franklin from selling its Diana tribute plates and dolls. ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

any new initiatives, the whole range of a potential partner s products and service provisions ... : The public are not stupid, companies may be pleasantly surprised by the reaction to a challenging cause ... -pack promotion. In return for six pack tokens and pounds 4.99, the public could send off for a limited ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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