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awareness, few consumers will scan products in public and they certainly won't in-store. Ensuring brands ... will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
. They look behind brand promises, seeking out content and services that make those promises real. They also ... with this fragmented approach. Not now. Consumers make absolutely no distinction between the service they expect via a ... while still taking integration into account. We can produce mobile products and services in a quick ...
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
Deloitte, the professional services company, has launched a new practice called Deloitte Digital...to increasing demand from its clients for digital services, particularly in the mobile sector. The 800-strong global practice will offer services including strategy, user experience, content, creative ... months. A spokeswoman said it is not naming launch clients, but it has been providing digital services ...
's not all new ads on the list. A US public service announcement from 1982, in which C3PO catches R2D2 ...
to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...
the growing demand among clients the two services to be integrated. RCL Cruise's media account is handled ...
recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...
the activity box you see from other apps summarising the content from a particular integrated service ...
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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