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King of Shaves takes on Gillette with online subscription offer

consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Marc Pritchard interview: How P&G 'cracked' social ROI

P G's culture Advertising's public image An alternative marketing career ... to apply it to every form of digital, be that search, social media, public relations. And it is a ... 're also getting high public relations happening at the same time. And if you can combine that with TV ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

ad of 1952 , for example, was considered 'too racy' and banned by publications because it featured a ...

Brand barometer: Nappies, which one is most prominent online?

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

P&G Marc Pritchard: The full WACL speech

to transform public opinion on just about anything, including the direction of brands, companies and even ... broader range of disruptive and transformational products, non-product services, knowledge, information ... together. So we created the P G Family Home as a gathering place with services to help mums. This was a ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

have bought a product or service via their device, while 38% of respondents to its Mobile Online ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

number of innovative digital campaigns to promote the financial services provider s products, including a ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

of the service are no longer the only ones to whom Facebook answers. "'You would imagine that brands ... last September. They may not be the most social creatures in their public pronouncements, but most ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

' to such involving products; neither is it required to crow about services that generate fame of their own accord ... centre toilets. From his point of view, smart toilets meant better customer service, while return on ads ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.