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Amex rolls out first SMS-interactive billboard

screens until mid-June. Members of the public are invited to send an SMS containing their name ... . Melissa Weber, brand and communications director at American Express, said: "The outstanding service we ... campaign really brings to life our service in a creative, compelling and engaging way." The activity ...

MasterCard unveils PayPass digital wallet

MasterCard is to launch a new digital wallet service, which it claims will offer consumers...further global roll-out in 2013. The service will include in-store contactless payment technology and a ... companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ... and pin'." According to King, the service will be marketed around the concept of "simplicity" and a ...

FindaProperty and Halifax launch home finder app

at providing services to meet customers needs on an end to end basis." Halifax s home finder app will also ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

commerce providing a great end-to-end customer experience. You seem to be averaging one big service ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

O2 takes aim at PayPal with mobile payments service

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables...-commerce features. One of the main features of the service is the ability to use it to send payments by entering ... . Users can then use the service to make a transaction. Daily deals will be offered through the service ... . The telecoms giant is launching the service with a social media push via Facebook and Twitter, and plans ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

have bought a product or service via their device, while 38% of respondents to its Mobile Online ...

Aviva plots digital roster overhaul

It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...

Barclays Pingit app attracts 120,000 downloads in five days

in financial services. "But it looks like an example of a financial brand wiseing up to the dominance ...

First Direct seeks customer dialogue with relaunched site

The bank is keen to replicate its telephone customer-service success through digital channels ... '." She added that the site would continue to be updated over the coming months, to include greater "self-service functionality" and improvements to its online banking service. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.