O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
commerce providing a great end-to-end customer experience. You seem to be averaging one big service ...
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Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
the site is likely to have raised an estimated 3m in adspend in the UK so far. In the first public ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
of communication that will link digital and physical spaces' interaction with brands. Financial services ...
BSkyB's The Cloud to provide Wi-Fi for London Overground
26 Mar 2012 | by Sarah Shearman
the service. A London Overground spokesman said Wi-Fi would be available at 12 key stations in time ... Wi-Fi and mobile internet services for the London Underground , in time for the Olympics. The service will be free to passengers for a limited period over the summer, before being available to Virgin ...
TalkTalk still most complained about telecoms provider
23 Mar 2012 | by Sarah Shearman
related to billing and customer service.. The TalkTalk figures are well down from a year ago, when it received 1.78 complaints per 1,000 customers for its fixed-line service, and 1.27 complaints per 1,000 customers for its broadband service, attracted between October 2010 and February 2011. Orange also saw ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
Wood, chief of research at mobile intelligence service CCS Insight, was addressing the ISBA conference at Lord's Cricket Ground on the subject 'The Year of Mobile... ?'. He credited a man called ... sorts of catchily named services like RCSE which they're going to bring to the world." Of Google, he ...
O2 plans radical revamp of 'confusing' brand website
06 Mar 2012 | by Sarah Shearman
O2 is to overhaul its customer service and rebuild its 'confusing and frustrating' site as part...is hard to navigate, often forcing dissatisfied customers to phone its customer service line, which ...
Nokia puts location-based services at heart of smartphone strategy
22 Feb 2012 | by Matt Chapman
marketing focus toward location-based services to prove its Lumia devices are more advanced than those ... marketing agency Somo, sounds a note of caution that Nokia's pushing of location services will not guarantee ... provided by Google Maps. He suggests a strategy of building on pre-existing services, such as Foursquare ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
service or brand-building. Yet it has taken until now, almost six years after the social network ... , argues that the two platforms offer two different types of services to brands . Twitter brand pages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
