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British Airways 'height cuisine' by BBH New York

The print ads will run in The New York Times and in target lifestyle, food and business magazines. Digital ads will feature online across US news and lifestyle publications as well as on Hulu. ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Brand barometer: UK airlines, which one is most prominent online?

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Heathrow runs family-friendly Easter campaign

family-friendly services, such as pre-flight play areas....," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... these services to passengers to ensure they have a positive experience at Heathrow and feel ready ...

Ryanair bets on 888.com deal

Ryanair has teamed up with online betting service 888.com to roll out a gambling platform

Love Home Swap to ramp up marketing and partner with Mumsnet

recently appointed to the account. Consumers can sign up to a standard service for 99 a year, or 199 for a "Luxe" service level that includes a concierge feature. Members are able to browse peoples' houses ... with Mumsnet will enable Love Home Swap to provide a white label home-exchange service for the mothers' site ...

The seven sins of content marketing

, and shun long-text forms. Fashion retailer My-wardrobe.com, which has used the services of former Grazia ... Eurostar launched its in-train magazine Metropolitan, in 2010. The publication is used as a brand ... interested in the issues with the right editorial.' 4 - Underestimating the public's scepticism about ...

TfL launches 'Get Ahead Of The Games' ads

press, outdoor, radio and digital and is expected to be seen or heard a billion times by the UK public ... our city will be, of course, to use public transport." As well as the ad campaign, new pink ...

STA strikes deal with 'gap travel' community website

and booking service" for Gap Daemon members. STA Travel will in turn gain access to Gap Daemon s social ... , service and knowledge in the minds of young travellers. Here at Gap Daemon we are increasingly seeing ... for their services." In September last year STA Travel signed a four-year partnership with VisitBritain , the UK ...

VisitBritain asks nation to 'share your Great Britain'

're Invited!' marketing campaign, calling upon the British public to invite friends and relatives from around

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.