10 Feb 2012
| by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
09 Feb 2012
| by Maisie McCabe
Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox real-time screen, which viewers can click on to reach the product page of a web retailer, or the brand's own website.
The category of item the ad is promoting (such as song, product or travel service ...
09 Feb 2012
| by Rachel Barnes
cookie is 'strictly necessary' for a service that a user has explicitly requested . An example would be a ...
09 Feb 2012
| by Matthew Chapman
The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag #loveisallaround or text the word love and a 120-character message to a designated number.
The messages go live from today (9 February). Messages that must be held until Valentine's Day itself should be emailed ...
09 Feb 2012
| by Sara Kimberley
in profits, due to a surge in takeaway sales as the public opted to eat at home rather than in restaurants ...
08 Feb 2012
| by Noelle McElhatton
, unless the cookie is deemed 'strictly necessary' for a service requested by the user. It means more red ...
07 Feb 2012
| by Sarah Shearman
Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported
06 Feb 2012
| by Sarah Shearman
According to the report , Facebook has discussed plans with advertising agencies about introducing the "featured stories" ads, which are based on the Sponsored Story format, into users' timelines on mobile devices as early as March, ahead of its initial public offering .
It did not specify whether ...
06 Feb 2012
| by Bob Willott
.
Facebook has no obvious need to become a public company to raise more capital, so why share the fruits ...
public market in the company s shares.
And there s the little matter of a chunky tax bill that founder ...
circulation publications so successful with advertisers in the past. It has an audience that is clearly ...
06 Feb 2012
| by Georgina Brazier
Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how