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Trading places: this week's people moves

Jonathan Edwards to the newly created role of data and technology services director. He joins MEC from ...

Think BR: Managing a crisis

A publicity crisis can strike at any time so it's important for a company to have a response...from a publicity crisis that propelled it into the wrong sort of headlines. For once, however ... product is about to be panned on TV or in the press... how bad will the publicity be? Will it go viral ... crisis response strategy, you need to get into the field immediately to get a baseline on public opinion ...

Brand Republic Group introduces paid subscription model

.com/uk have implemented metered access to its news services and paid access to its business insight content ... informed via email and customer services are on hand to assist with any difficulties people may have. Customer services can be contacted at support@brandrepublic.com ...

Unilever enjoys Kylie bounce

LONDON - Kylie Minogue has helped boost Unilever's bottom line today following a public endorsement

Unison launches poster campaign to warn of Tory cuts

Unison is Britain's largest public sector union with more that 1.3m members, and is a major donor to the Labour party. The advertising campaign, funded by the union's general political fund, urges the public ... , Unison's general secretary, said: "Public spending and the threat of job cuts are high on the election ...

BR Video: BA stays in public favour despite strikes

of communicating around the cabin crew strikes, according to members of the public interviewed in our latest BR

Google versus China - a battle for information or reputation?

liability into an asset, with Google presenting itself as the good guy. Only time will tell if the public ... was a public relations disaster in the West. It was one of the early indications that the "Do no evil ...

Eurostar cancels marketing activity and prepares 2010 rethink

plans and use of social media as part of a contrite reaction to its ongoing service disruptions....". The longer-term plan is to get Eurostar's contact centre in Ashford, which handles customer service ...

Crisis-hit Eurostar discovers social media users want more than marketing

, it is worth noting, reacted to Eurostar having to run less than a full service for five months after a ... , the tone of tweets remain vitriolic: No Eurostar services on a Sunday now - it's still too cold for Thomas the fcukinguseless Electric Engine. Eurostar have completely failed in their customer service ...

Bloggers targeted with mismatched shoes in We Are Social campaign

the proper pairs. The campaign is being run via the social media postal service SendSocial , and uses ... by submitting photos of themselves with their feet up in unusual places. The winner will be decided by public ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.