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We'll Call You: London 2012

London 2012 'Good afternoon, London 2012, how can I help you?' Mktg 'Hi. I live in London and I've just seen a lot of publicity at the moment about the Olympics. I'm quite inspired and wondering ... 're grateful for anybody that's wants to volunteer their services.' Mktg 'OK, is there any way you could ...

PR: agencies suffer digital jet lag

had yet to develop online and social media services, while only 21% included online PR as part of their service. Moreover, the flurry of PR agencies seeking to appoint social media experts suggests that many ... to offer a digital service, the reality of what they provide is often somewhat different. 'If a client ...

PR: searching for effective measurement

manager at the Public Relations Consultants Association. 'You'd want to measure how behav iour ... up on this angle. Hubert Grealish, senior manager, global public relations at Philips Consumer ... that with regional coverage. Hubert Grealish, senior manager, global public relations, Philips Consumer ...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits

public distaste for the genre. Third, he chose to accept $84m ( 49m) in public money for his campaign ... of rejecting public funds, and can now raise as much as he can get his hands on. The man is rolling in money ...

Asda's Rick Bendel says supermarkets must regain trust

Bendel will highlight YouGov's research that shows 40% of people trust supermarkets less than they did before the economic downturn. He claims supermarkets must act now to overcome the negative perceptions of the industry by making goods and services more affordable and showing that they are on the side ...

Consumers force marketers to drop secrecy

for information needs servicing, and are opening up accordingly....This move toward greater transparency is demonstrated by recent developments at Mars, which over the years has excelled in championing its brands but has studiously avoided publicity for the company itself ... responsibility and health. Cotterell revealed that the project was a response to public concerns. 'Because we ...

Digital & Direct: Direct choice - Royal Mail

to the services it offers business customers....Its latest piece is the 'Grow Pack', created by Proximity London, which contains information on the services Royal Mail offers to save money and increase efficiency. Supported by TV and online marketing activity, it is a bespoke pack tailored to the needs of the recipient company. Visually, the pack is far ...

The Marketing Profile: Lucy Cotterell of Mars

. It is this level of interest from the public, says Cotterell, that has driven Mars' shift in strategy. 'Because we ...

COI to form roster of regional agencies

services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional client account team greater flexibility when providing creative services across the UK. It will also ... client account team said: 'We are seeing an increased demand for our services from clients based outside ...

Europcar plans multi-million pound brand re-launch

at vans and flexible services for weekend and short-term rentals.' ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.