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Consumer: Reebok's 3D street art a record-breaker

remained open to the public until 20 November, giving consumers the opportunity to interact with the image ...

Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

authentically communicate our brand and products on trade, consumer and public facing levels. Coffin on Cake ...

Bloggers targeted with mismatched shoes in We Are Social campaign

the proper pairs. The campaign is being run via the social media postal service SendSocial , and uses ... by submitting photos of themselves with their feet up in unusual places. The winner will be decided by public ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...

And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...

Asda's Rick Bendel says supermarkets must regain trust

Bendel will highlight YouGov's research that shows 40% of people trust supermarkets less than they did before the economic downturn. He claims supermarkets must act now to overcome the negative perceptions of the industry by making goods and services more affordable and showing that they are on the side ...

Consumers force marketers to drop secrecy

for information needs servicing, and are opening up accordingly....This move toward greater transparency is demonstrated by recent developments at Mars, which over the years has excelled in championing its brands but has studiously avoided publicity for the company itself ... responsibility and health. Cotterell revealed that the project was a response to public concerns. 'Because we ...

The Work: New Campaigns - UK

an integrated campaign for Royal Mail in a bid to persuade companies to consider the service as a partner ... proposition of music and art by streaming original tracks mixed by members of the public at www ... !. Members of the public were asked to mix their own tracks, and more than 80 submissions were judged by a ...

Wonderbra seeks women to appear on bra billboard

. PR activity, starting today, includes the publication of images in the same style of celebrities ...

The Work: Private view

a bit odd that "The People's Post Office" is busily advertising how great its services are while ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.