Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
to integrate their services on DoubleVerify's platform....Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
projects. This at a time when local authorities are slashing their archaeological services because ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
definitely get customer service and happily deliver at a time and day to suit their customers ... . Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...
Scott Logie promoted to senior role at St Ives
01 Mar 2012 | by Daniel Farey-Jones
of services from printing, print management, creative solutions, data marketing and insight and IT consultancy ...
Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
Lawrence had led the business-to-business data and analysis provider since founding it in 1999, staying on after selling up to US marketing services giant Harte-Hanks in September 2010 . He left ... data services and I believe that Information Arts has irrevocably achieved this." Information Arts ...
More data leaks while Europe cracks down on wrongdoers
26 Jan 2012 | by Daniel Farey-Jones
s publication of new data protection rules proposed by the European Commission, which include substantial ...
Think BR: Lazy metrics
19 Jan 2012 | by Simon Steel
of products and services is a well established marketing principle. It s about "need first, solution ... , the product or service is tested and scrutinised - marketers do their homework, commission research ... not related to product and service development, marketers may be failing to apply this principle where ...
Think BR: The value of data optimisation
11 Jan 2012 | by Carl White
-sectors providing some general, and some niche, services to an advertiser wishing to place a digital campaign ... of these service providers, whether they are an agency group at one end or yield optimiser or ad ...
Levy's Weborama launches JV with Hi-Media
20 Dec 2011 | by Staff
, but the partnership will mean a combined media and services group, in which both will own a 50% stake, will also ... Media Group Weborama will integrate its targeting technology, including data services, into Hi ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
