King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
consumers a subscription service that delivers three razor blade cartridges for £3 a month.
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Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
view data system in place, according to Experian Marketing Services....Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
to reward its best customers and the roll-out of a last-minute deals service.
Taming the data deluge
05 Apr 2012 | by David Benady
for 'free' services. If the public refuse to play, this could put a spoke in the wheel of the data economy ...
IAB Figures: Digital adspend grows 14.4% to £4.8bn
03 Apr 2012 | by Sarah Shearman
Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent 4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became the second-biggest-spending sector on display ads, at just 0.2% less than financial services ...
O2 launches review ahead of customer experience revamp
21 Mar 2012 | by Matthew Chapman
. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ... , clear and trusted" brand as it expands its business beyond telecoms services into other areas ...
We'll Call You - EDF Energy
20 Mar 2012
centre. Mktg: Will you be sending out any correspondence about the level of service from EDF from now ...
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
was sales and customer services director.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
