to remove filtersCOI puts teen ads on buses
27 May 2009
about sex. By communicating its message via ads on public transport, the government hopes to reach ...
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Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
to pre-empt this by adding extra marketing services to their offer, in areas as diverse as PR, customer ... are now demanding a more consultative service. Iris acquired management consultancy Concise in 2008 ...
Communities and Local Government hires Meteorite
31 Mar 2009
and equality campaign for the fire and rescue services. The agency was appointed after a pitch against TMW
Digital & Direct: CWDC hires 23red division
10 Mar 2009
The agency, which is the regional arm of brand communications agency 23red, will work on developing communications as well as direct marketing campaigns targeting employers, managers and practitioners, as well as children. As well as communication work for publications, 23red Regions will work ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
, last year's banking crisis has hastened the decline. As financial services, once the engine propelling ... affected. 'The days of the large financial-services purchasers are over because cold data is just ... . Sellers of such data argue that consumers 'in play' for products and services are more responsive ...
Digital & Direct: Direct choice - Gordon's
24 Feb 2009 | by Dave Timothy, Account director, Anthem
claim that there's no such thing as bad publicity.
Digital & Direct: Mobile firms sell data stats
24 Feb 2009
The GSM Association, together with a taskforce that includes O2-owner Telefonica, Vodafone, Orange, T-Mobile and 3, is planning to enable brands, agencies and publishers to view user behaviour data. The metrics service is expected to be fully launched for commercial use later this year. Mobile operators ...
Marketing Direct: List Report 2009 - Why less is more to DM's data players
24 Feb 2009 | by Noelle McElhatton, editor, Marketing Direct
behind the £18bn UK direct response industry. Sales of data and accompanying services are estimated ... , as is almost every other media, not least because financial services, once the most data-hungry industries ... hosting and analytical services. Most of the players included in this survey have felt the pain ...
Digital & Direct: Rail operator backs service
17 Feb 2009
East Midlands Trains has launched a direct and digital campaign to promote the introduction of its London-bound timetable.
Digital & Direct: Adnams rolls out newsletter
10 Feb 2009
up in an attempt to improve sales. Aimed at affluent professionals, the publication centres ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
