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Economist continues iconic poster work

fantastic publication and have identified a significant pool of potential readers. By demonstrating to them ...

Halliwell quits Carat Direct

in the direct space, sitting alongside Mindshare and MediaCom to service accounts with annual billings worth ... of the year, but continues to service a number of large clients, including Alliance Leicester and Littlewood ...

Nuts TV links with MiCard for interactive loyalty card offer

, MiCard is hoping to adapt the service so it becomes available to Virgin Media and BT Vision customers. ...

Ink wins contract to publish Virgin Trains' Hotline

Ink Publishing won the brief following a competitive pitch for the business, though it is unclear whether River was involved in the pitch. The magazine, set to launch in October this year, will move from a quarterly to a monthly publication, in an effort to lure in more readers. A spokesman for Virgin ...

Regulator appointed for the direct marketing industry

members of the public and businesses. The commission, which is separate from the industry's trade body ... - fall within the commission's remit. Members of the public and businesses can lodge complaints ... and adverse publicity through a public statement to the national and/or marketing press. The independent ...

Omnicom ponders funding for customer publishing venture

publications that could be run on a part fee-based, part ad-funded basis. Frost Publishing was unavailable ...

Condé Nast to publish customer magazine for House of Fraser

Nast has worked with House of Fraser for 14 years on a range of publications, from early magazines ...

Sky rejects contract publishing option and takes mag in-house

LONDON - Sky is to bring the publication of one of its four customer magazines, Skymag, in

Drayton calms fears over ads and behavioural targeting

Hugo Drayton has denied claims that the launch of behavioural ad targeting service OIX, which uses...The OIX advertising platform, backed by Phorm, has been designed for internet service providers to gather data on groups of users to target them with specific ads. Three of the UK s biggest ISPs - BT, The Carphone Warehouse and Virgin - have already signed up, but privacy groups claim to be concerned ...

SkyBet seeks roster for bingo promo

service Sky Bingo..... SkyBet has launched its online bingo service, but is preparing for a public launch and marketing drive. Jack Media, a SkyBet roster agency, is an agency that specialises in gambling. TBG London is a full-service ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.