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Halfords drops secret shoppers for customer feedback scheme

incentives into store managers' contracts in order to improve its customer service in line with its 'That's Helpful That's Halfords' positioning. Customers are being asked to give feedback on whether the service ... .tellhalfords.com) where they can fill out a questionnaire on how helpful the service was. Customers are questioned ...

Levy's Weborama launches JV with Hi-Media

, but the partnership will mean a combined media and services group, in which both will own a 50% stake, will also ... Media Group Weborama will integrate its targeting technology, including data services, into Hi ...

Review of the Year: Top 10 marketing moments of 2011

are among the big-name brands to have signed up to the service so far. 5. PEPSICO LAUNCHES SUPERSOCIAL ... -year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

Think BR: Taking the guesswork out of online targeting

is in the market to purchase a product or service, which can result in campaign wastage and increase spend for less ...

WPP invests in Singaporean digital marketing agency Qais

services. The agency's revenues for the year ended 31 December 2010 was $4m. WPP's investment in Qais ...

European Commissioner backs 'right to be forgotten' data reform

and public affairs at the DMA, said: "While consumers need to be protected by the right to not be contacted ...

Romanian chocolate wins direct creatives' debate

among the UK's more sophisticated public. ( See the Rom case study for youself and read what ...

How to join the social club

Information Services. 'It will happen, but, as with anything this new and immense, it needs to mature ... from so many channels that the diversity of sources can be an issue,' says Matt Rhodes, client services ... and then engage, advises Richard Kellett, director of marketing at business analytics software and services ...

Think BR: The language of local social

Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes..., conversation and customer service take precedence over conversion and engagement. In addition, less emphasis ... as an element within its customer service , perhaps picking up on someone s hotel needs (eg, wedding venue ...

Demand side platform Turn gears up UK operations

to be able to perform and provide a good service to our customers. "We looked at different locations ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.