Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
to integrate their services on DoubleVerify's platform....Evidon s compliance services makes a great deal of sense for us." Follow Daniel Farey ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
projects. This at a time when local authorities are slashing their archaeological services because ...
Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
view data system in place, according to Experian Marketing Services....Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
offering. The network was assembled by asking The Economist readers what other online publications ... the audience." This list was double-checked against comScore data and filtered down to publications ... , of course, Economist.com . Pere said: "When you bring together about 60 publications all focusing ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
consumers a subscription service that delivers three razor blade cartridges for £3 a month.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
on the website. The company, which provides services to brands including Apple and eBay, claims its own green ...
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
17 Apr 2012 | by Rachel Barnes
to reward its best customers and the roll-out of a last-minute deals service.
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
definitely get customer service and happily deliver at a time and day to suit their customers ... . Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
