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Think BR: Understanding big data

that holy grail, the one to one service. This is big. This is often touted as 'big data'. Big data ...

Unilever tops 2012 Marketing Society Awards nominations

Pizza Express Content marketing HSBC Banking and Premier Savings and Investments Services ... Financial Services Nectar Philips Avent WDMP Employee engagement Benecol (Johnson ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

to reward its best customers and the roll-out of a last-minute deals service.

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

definitely get customer service and happily deliver at a time and day to suit their customers ... . Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

was sales and customer services director.

Tesco must find a new role for Clubcard

, the things Tesco needs to do to freshen its offering, such as improving check-out service and in ... the programme enables it to continue to make its range and services relevant, and in 2010 (the most recent year ... and brands via its Treat Street service. Participants include Adidas, Boden, Carphone Warehouse, Dixons, Dell ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ... remarketing programme Financial Services Capital One (Europe), aggregator exclusives ... offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Halfords drops secret shoppers for customer feedback scheme

incentives into store managers' contracts in order to improve its customer service in line with its 'That's Helpful That's Halfords' positioning. Customers are being asked to give feedback on whether the service ... .tellhalfords.com) where they can fill out a questionnaire on how helpful the service was. Customers are questioned ...

Review of the Year: Top 10 marketing moments of 2011

are among the big-name brands to have signed up to the service so far. 5. PEPSICO LAUNCHES SUPERSOCIAL ... -year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...

The BR 200 July 2011: The web's most influential bloggers (101-150)

124 Service encounters onstage 3538 125 Feeding the puppy ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.